Picture yourself arriving in a town you’ve not visited before. You’re looking for a café.

From the street, all of them seem to be well presented, have catchy names, interesting colour schemes, clean windows, signs sitting square – which one will you choose?

You choose one at random: walk inside. Does it match your first impression? What if the layout of the tables makes it difficult to see where you need to go? Or if the signage is unclear or showing contradictory information? Or if the walls could do with a coat of paint? Or if the staff seem intent on ignoring you?

Do you stay? Probably not.

Your web site could suffer the same outcome.
Yes, you’ve chosen your domain name well; your design, graphics, colours, videos are enticing; you’ve survived that critical five seconds when visitors decide if they will stop and take a further look.

But what will they see?

Do your web pages tell a story that’s easy for the reader to follow? Is your signage clear and able to be followed easily? Are there spelling, grammar or punctuation mistakes or inconsistencies?
Any one of these can do the same for your web visitors as the ‘messy’ café does for the hungry visitor.

I can help you make sure your writing is not letting you down.
When you’ve written your text, email it to me . I’ll review it for its

• clarity
• ease of reading
• logical progression
• consistency of headings, fonts, terminology, etc
• spelling, punctuation and grammar.

Or, if you’re not confident of your writing ability, I’ll write the text for you from the information you give me. Simply contact me to start the process.

Don’t let your words send your potential customers away.

Desolie Page is an Accredited Editor and owner of Perfect Pages, a boutique practice that helps business
and technical writers sharpen their writing.
Whatever your writing need—editing, proofreading, copywriting or writing training.

Perfect Pages
sharpening your writing

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