One of the great communication tools for business is Skype.

If you are not using Skype for your business then I hope I can persuade you to consider this great communication tool.

What is Skype?

Skype is basically another way to communicate by voice and video calls and instant messaging. It can be used in a variety of ways and there are several account options which can be changed at any time.

What do I need to start using Skype?

All that is needed to start using Skype is a computer with an internet connection and a microphone and speakers or a headset. If you want to make use of video calling then a webcam will be required. It is then a matter of setting up an account then downloading and installing Skype on your machine. Why use Skype in my business?

• Cost effective. Prices to use Skype range from free for computer to computer use to some very cost effective plans for calling both landline and mobile phones. Credit plans can be bought as a pay as you use option or for regular users there in the option to subscribe. Depending on your subscription plan you can call any landline in Australia or internationally for the one price. Here are the pricing details.

• Your business can easily look like an international enterprise. Even if you run a home based business it is easy to give it a global look and feel with the ability to purchase international phone numbers. A potential client based in England for example could call your UK number and you take the call wherever your home base would be. Imagine the international exposure that could give your business.

• You have the ability to connect with several people at once. Skype allows you to hold a conference call with several people. No bridge numbers, no expensive equipment – just add Skype contacts and phone numbers into a group call. You can even add someone to a call you are already on. Conference calling is free when it’s between Skype contacts, and charged at low Skype rates if it includes people on phones and mobiles.

• Instant Messaging. Like conference calling Skype allows you to send SMS Messages to groups of people at once.

• Record Conversations. Using Skype extensions such as Pamela or Pretty May conversations are able to be recorded. Of course this needs to be done in a lawful manner. Imagine the opportunities when you are able to do an interview with a supplier about a certain product or even to collect testimonials from clients. These can then be placed on your website as an audio file.

• It is a global contact tool. More and more people are harnessing the power of Skype whether for business or personal use. Skype gives you calling buttons that you can place on your site enabling people who are on Skype to contact you directly from their computer simply by clicking the link.

This is only a brief outline of the benefits of using Skype in your business but as it is free to start an account what is there to lose. Join the many businesses that currently use Skype as I do. Communication with the world is a click away.