Are you attracting unique traffic?
ByOne of every website owners dreams is to be found on the front page of Google and many spend a lot of time and money attempting to achieve this. Often later bragging about how many hits their site is achieving. But are they attracting the visitors that will convert to sales?
To use the example of a shop owner as an analogy it could be like having hundreds of people walking through the door and not buying anything. Just looking thank you! It would be therefore reasonable to expect that those who are specific with their search terms are more likely to convert to buyers of your products or services. The key is to find those who are specific and attract them to your site using the same keywords on your pages.
One method is to use the free Google Keyword Tool to find specific keywords. Enter the keywords into the box and click on get keyword ideas. You will be also be given the opportunity to use synonyms. You are now provided with a list of keywords along with data such as search volume and advertiser competition. Ideally you would find keywords that are specific to your business with low competition but high search volume.
This tool will give you an idea as to what words to include in your copy and the title bar to help attract targeted visitors.
As a Small Business Internet Consultant we provide these services using tools that will provide further data.
Tags:Targeted,Traffic,Unique
