Are Google Maps Sufficient?
ByAs a Small Business Internet Consultant I often refer clients to a variety of tools that can be used to create or enhance an online exposure. As part of our services these accounts are set up for the client and tied into their website.
One of the free tools that Google provides is the opportunity to have your business listed with Google Maps pointing to the location of your premises. By submitting your business through your Google account (you do have one don’t you) the chances of getting a listing on the front page are high. There is a good chance that Google products such as Maps will rank highly.
But is it enough?
I am writing this post through a personal experience when looking for a refrigerator mechanic and after exhausting the local business directory I submitted a search query through Google. At the top of the first page was a list of business’s that related to the query. Of those that seemed relevant, only one listing referred me to a website that informed me of his services and area covered.
The website is simple, to the point and by the information provided had qualified me as a potential customer. I then engaged his services.
There is a few points to the story.
- The business had been listed on Google maps giving good exposure to search queries.
- A website backed up his Google Business listing.
- I had been qualified as a potential customer through the location on Google Maps and the information provided on the website.
- From an efficiency point of view he was not taking inquiries that did not directly relate to his business.
In summary Google business listing is a great way to get noticed through search queries and a website is not necessary to obtain a business listing but!
Complimented by a website that qualifies your customers and provides a call to action can make these tools combined a powerful selling force.
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Tags:business,Consultant,Google,Internet,Maps,small,website
